Audrey Frazier, Realtor® + Business Consultant for Ketcham Realty Group in Tallahassee, Florida.

Hello & Welcome

I’m Audrey Frazier—Realtor®, business consultant, and small business owner with deep roots in Tallahassee and Wakulla County. Before stepping into real estate, I built my career in legal administration and business management, running multiple companies and helping owners bridge the gap between between business and technology. That experience gave me a sharp eye for detail, strong negotiation skills, and a practical approach to solving problems—qualities I now bring to every real estate client I serve.

A Partner You Can Count On

When you’re selling: I know how to position a property to attract attention and secure top dollar. From staging and marketing to negotiation, I handle the details so you can focus on your move forward.

When you’re buying: I’ll help you find the right property, keep you in the loop the moment something new hits the market, and negotiate with your goals in mind. One of my favorite things to say is, “The home is yours!”

More Than Just Transactions

I understand that real estate is personal. For families, it’s about finding home. For businesses, it’s about growth and stability. My clients often tell me they appreciate my transparency, dedication, and the way I make a complicated process feel simple. I believe real estate is not just about closing deals—it’s about building relationships that last.

Let’s Get Started

Choosing the right Realtor® is about finding someone who understands your goals and has the skills to help you reach them. With me, you can expect honesty, clear communication, and a straightforward plan tailored to your needs.

Let’s start the conversation—I’d love to help you take your next step with confidence.

Latest

news

Savvy Negotiation Helps Win the Deal

Purchasing a home is not the same as buying a product off the shelf. You don’t simply pay the price on the tag and know it’s yours. You can’t just see a home for sale and say, “I’ll take it!”, especially if the market is competitive. You need to make ...

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Lock or Float? Making the Smart Move With Your Mortgage Rate in Tallahassee

Mortgage rates move faster than Florida thunderstorms — and sometimes just as unpredictably. One of the biggest questions homebuyers face is whether to lock in a rate now or float and hope for something better before closing. Let’s break it down without the jargon, and with some perspective from our ...

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Is it the Right Time to Sell?

If you’re entertaining the idea of selling your home, especially within the next year, one question you might be grappling with is, “Should I sell now, or wait until market conditions are more favourable?” The answer is simple. Your decision to sell should be guided by your own needs and desires ...

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Setting Emotions Aside When Selling

Imagine shopping for a used car. You find one that you like and while negotiating the price, the seller gets sentimental. He shares happy memories of family picnics, his kids’ soccer games and other adventures with the vehicle. Then he demands a higher price. After all, he couldn’t possibly part ...

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How to Deal with a Competitive Disadvantage

If you’re selling your home and there are other listings in your area, buyers will naturally compare your property to those other listings. Is there something about your home that you’re concerned will be seen as a competitive disadvantage? For example, do you have a small kitchen or fewer bedrooms than ...

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